Thanks
to Strip Club Cards, there have been significant advances
in the gift certificate process, additional revenue streams
created and marketing opportunities expanded. Strip Club
Cards allows merchants to safely merchandise gift certificates
and sell them across all sales channels. In addition,
Strip Club Cards saves merchants money by streamlining
the gift certificate process and reducing fraud and duplicate
use. In the end, Strip Club Cards merchants can DOUBLE
and often TRIPLE their gift certificate sales.
| Item |
Program
without Strip club Cards |
Program
With Strip club Cards |
Rationale |
| Certificates
sold in-store |
15,000 |
30,000 |
Merchandising
gift certificates can DOUBLE sales |
| Certificates
sold online |
0 |
1,500 |
Selling
gift certificates online creates a new revenue stream
and can increase sales 5% to 10% |
| Average
certificate value* |
$20 |
$25 |
Allowing
customers to select certificate denominations can
increase average certificate value |
| Total
value of gift certificates |
$300,000 |
$787,500 |
|
| Cost
of goods sold** |
($120,000) |
($315,000) |
|
| Cost
of fraud and duplicate use |
($15,000) |
($7,875) |
Strip club Cards
reduces fraud from 5% to <1% |
| Savings
on breakage |
$30,000 |
$118,125 |
Strip club Cards
gives you the ability to calculate breakage more
accurately (moves from 10% to 15%) |
| Total
Margin*** |
$195,000 |
$582,750 |
Extra
cash in the bank |
* Average certificate value is
dependent on market segment.
** Assumes the direct cost of goods is 40%.
*** Results obtained over a 12 month program. |
